The Argentine brand Franuí closed a strategic agreement with Starbucks to sell its iconic product in all the chain's coffee shops in France. This milestone marks a significant step in the international expansion of the company, which was born in Patagonia and conquered palates in different corners of the world.

The news was announced by Leticia Fenoglio, CEO of Rapanuí, through , where she expressed her pride and emotion for this achievement: "There are moments that feel like a dream fulfilled. As a confirmation that all the effort, passion and difficult decisions were worth it. This is one of those moments."

Fenoglio highlighted the importance of this partnership with Starbucks France, which will allow the chain's customers to enjoy Franuí in all its stores in the country. Starbucks currently has a significant presence in France: it operates 240 stores in the country. "A product that was born in Patagonia, in a small factory surrounded by mountains and lakes, today takes another giant step to continue reaching more and more corners of the planet," added Fenoglio.

The company emphasized that this agreement is the result of a strategic work, based on the quality of the product and a strong conviction that "if something is well made and made with love, it can cross borders." In addition, Fenoglio expressed his gratitude towards the team that made this breakthrough possible: "This achievement is also yours."

With this new agreement, Franuí continues to consolidate itself as a reference brand in the international market, bringing the taste of Patagonia to consumers around the world.

Franuí landed in Europe in 2021, starting with Spain, where it built a factory to supply the European market. Since then, its growth on the continent has been steady, with its recent arrival in the Netherlands two months ago and Romania last year. In addition, the brand continues its global expansion with its recent landing in Australia, also two months ago.

• Starbucks Corp