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SSF Home Group Bhd
Sunway Nexis, C-11-08 & C-11-09
1, Jalan PJU 5/1, Kota Damansara
Phone: +60 361402020p:+60 361402020 SHAH ALAM, 40300  Malaysia Ticker: SSFSSF
Business Summary
SSF Home Group Berhad is a Malaysia-based company. The Company operates as a home furnishing retailer, specializing in furniture, home decor, and living products available via retail channel (retail outlets) and online channel (e-commerce website). Its product range includes furniture, artificial flowers and plants, home decor, kitchenware, bedding, and more. It manages and operates approximately 45 retail outlets under 3 retail brands, namely SSFHOME, SSF - Great Lifestyle Made Affordable and SSF with a total retail space of approximately 1,030,032 sq ft located in shopping malls, shop lots and standalone outlets in commercial areas. It operates in Johor, Kedah, Kelantan, WP, Melaka, Negeri Sembilan, Pahang, Penang, Perak, Sabah, Selangor, Sarawak and Terengganu. It offers visual merchandising such as window displays, house displays, concept displays and eye-level displays in retail outlets to present products across various designs, styles, themes and in-store displays.
(Source: Company's Website)

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
YesYes-----

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
1/31/20264/30/2025Yes----

Industries
SIC Code Description
5712 Furniture stores
5719 Miscellaneous homefurnishings stores

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Independent Non-Executive Chairman of the Board Abdul FattahBin Haji Abdullah 66 12/16/2022 12/16/2022
Chief Executive Officer, Managing Director, Executive Director Choong LoongWong 61 10/25/2018 10/25/2018
Deputy Chief Executive Officer, Executive Director Kok KhongLok 46 9/2/2022 9/2/2022
11 additional Officers and Directors records available in full report.

Business Names
Business Name
SSF
SSF-Great Lifestyle Made Affordable
SSFHOME

General Information
Number of Employees: 478 (As of 4/30/2025)
Outstanding Shares: 800,000,000 (As of 1/31/2026)
Stock Exchange: KUL
Fax Number: +60 361401010


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Wednesday, May 13, 2026