Commercial Credit Report for Purefun Group AB (publ)

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	Purefun Group AB (publ)
Henckels torg 3
	HELSINGBORG, 252 36 Sweden	Ticker: PUREPURE

Business Summary

Purefun Group AB (publ) is a Sweden-based online retailor. Purefun Group is a group within e-commerce. The e-commerce business consists primarily of the websites Vuxen.se, Vuxen.no, Vuxen.dk, Vuxen.fi, Kondomeriet.com, Doggie.se and Doggie.no. The Company has a market position and registered trademark (Adult) within the target group. The market for products in sexual health is undergoing a shift from being a smaller niche product to becoming a normalized product that is sold both in specialized specialty stores but also at Apotek. With e-commerce Doggie, Purefun Group addresses this market with a multi-brand approach with a wide range of brands. The dog products market is undergoing a shift from traditional commerce to e-commerce whose growth rate is higher.

(Source: 10-K405)

Scores and Ratings

FRISK^® Score	Z'' Score	PAYCE^® Score	DBT Index	Moody's Rating	Fitch Rating	DBRS Rating
Yes	-	-	-	-	-	-

Financials, News and Filings

Latest Statement	Last Audit	News	SEC Filings	Bankruptcy Filings	Suit & Judgment Filings	Tax Lien Filings
7/31/2024	4/30/2024	Yes	-	-	-	-

Industries

SIC Code	Description
5999	Miscellaneous retail stores, not elsewhere classified

General Information

Number of Employees:	32	(As of 7/31/2024)
Outstanding Shares:	11,200,000	(As of 7/31/2024)
Stock Exchange:	STO

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