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Direct Digital Holdings Inc
1177 West Loop South, Suite 1310
Phone: (832) 402-1051p:832 402-1051 HOUSTON, TX  77027  United States Ticker: DRCTDRCT
Business Summary
Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
YesYes-Yes---

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
12/31/202412/31/2024YesYes--Yes

Industries
SIC Code Description
7374 Computer processing and data preparation and processing services
7371 Computer programming services
7372 Prepackaged software
7319 Advertising, not elsewhere classified

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Chairman of the Board, Chief Executive Officer Mark D.Walker 48 8/23/2021 1/1/2018
President, Co-Founder, Director Keith W.Smith 56 8/23/2021 1/1/2018
Chief Financial Officer Diana P.Diaz 59 10/16/2023 6/5/2023
5 additional Officers and Directors records available in full report.

General Information
Number of Employees: 79 (As of 12/31/2024)
Outstanding Shares: 18,911,480 (As of 5/5/2025)
Shareholders: 5
Stock Exchange: NASD
Federal Tax Id: 830662116
Fax Number: (302) 655-5049


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Monday, May 12, 2025