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Definity Financial Corp
111 Westmount Road South,
P.O. Box 2000
Phone: (519) 570-8500p:519 570-8500 WATERLOO, ON  N2J 4S4  Canada Ticker: DFYDFY
Business Summary
Definity Financial Corporation, through its subsidiaries, offers property and casualty (P&C) insurance in Canada. The Company provides service and insurance coverage, through a licensed broker or our digital direct channel. It offers both personal and commercial insurance products. Its commercial lines insurance operations include fleet, individually rated commercial auto, property, liability, and specialty insurance products, which are provided to businesses of all sizes in Canada. The Company’s brands include Economical Mutual Insurance Company, Sonnet Insurance Company, Family Insurance Solutions Inc., and Petline Insurance Company. The Economical Mutual Insurance Company is a property and casualty insurer that is distributed by licensed broker partners. The Sonnet Insurance Company helps to purchase insurance directly online. The Family Insurance Solutions Inc is a distributor of home and optional auto insurance in British Columbia.

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
Yes--Yes--Yes

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
12/31/202312/31/2023Yes----

Industries
SIC Code Description
6331 Fire, marine, and casualty insurance
6399 Insurance carriers, not elsewhere classified

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Independent Chairman of the Board John H.Bowey 75 5/1/2011 5/1/2011
President, Chief Executive Officer, Director RowanSaunders 58 11/1/2016 11/1/2016
Chief Financial Officer, Executive Vice President PhilipMather 1/1/2011 1/1/2011
12 additional Officers and Directors records available in full report.

Subsidiaries
Business Name Address City State/Province Country
Drayden Insurance Ltd. 10403 100 Ave Westlock AB CA
McDougall Insurance, Inc. 170 King St E Gananoque ON Canada
McFarlan Rowlands Insurance Brokers Inc. 162 Dundas St Thamesford ON Canada

Business Names
Business Name
DFY
Drayden Insurance Ltd.
McDougall Insurance Brokers Limited
McDougall Insurance, Inc.
McFarlan Rowlands Insurance Brokers Inc.

General Information
Number of Employees: 3,555 (As of 12/31/2022)
Outstanding Shares: 114,900,000 (As of 12/31/2023)
Stock Exchange: TSE


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Friday, April 19, 2024