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Pierce Group AB (publ)
Elektravagen 22
HAGERSTEN, 126 30  Sweden Ticker: PIERCEPIERCE
Business Summary
Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
YesYes-----

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
12/31/202312/31/2023Yes----

Industries
SIC Code Description
5999 Miscellaneous retail stores, not elsewhere classified
5941 Sporting goods stores and bicycle shops
7375 Information retrieval services

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Independent Chairman of the Board HenrikTheilbjoern 63 6/3/2022 6/3/2022
Chief Executive Officer GoranDahlin 53 6/12/2023 6/12/2023
Chief Financial Officer FredrikIdestroem 47 12/15/2023
8 additional Officers and Directors records available in full report.

General Information
Number of Employees: 399 (As of 12/31/2023)
Outstanding Shares: 79,374,100 (As of 12/31/2023)
Shareholders: 1,421
Stock Exchange: STO


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Tuesday, April 23, 2024