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MediaAlpha Inc
700 South Flower Street, Suite 640
Phone: (619) 393-9368p:619 393-9368 LOS ANGELES, CA  90017  United States Ticker: MAXMAX
Business Summary
MediaAlpha, Inc. is an online customer acquisition channel in property and casualty (P&C) insurance, health insurance and life insurance. Its technology platform brings insurance carriers and high-intent consumers together through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate various variables to generate conversion probabilities for each consumer. The Company’s platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently. Through its platform, its insurance carrier partners can target and price across over 35 separate consumer attributes to manage customized acquisition strategies.

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
YesYes-----

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
12/31/202312/31/2023YesYes---

Industries
SIC Code Description
7374 Computer processing and data preparation and processing services
7372 Prepackaged software
7319 Advertising, not elsewhere classified
6719 Offices of holding companies, not elsewhere classified

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Independent Chairman of the Board Kathy P.Vrabeck 59 10/30/2020 10/30/2020
President, Chief Executive Officer, Co-Founder, Director SteveYi 1/1/2020 6/1/2011
Co-Founder, Chief Technology Officer, Director EugeneNonko 42 1/1/2020 6/1/2011
8 additional Officers and Directors records available in full report.

Business Names
Business Name
CHT Buyer, LLC
Guilford Holdings, Inc.
MAX
QL Holdings LLC
QuoteLab, LLC
SkyTiger Studio, Ltd.

General Information
Number of Employees: 137 (As of 12/31/2023)
Outstanding Shares: 68,891,086 (As of 3/22/2024)
Shareholders: 37
Stock Exchange: NYSE
Federal Tax Id: 851854133


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Thursday, April 25, 2024