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AO World PLC
Ao Park, 5A the Parklands
Phone: +44 1204672400p:+44 1204672400 Bolton, BL6 4SD  United Kingdom Ticker: AO.AO.
Business Summary
AO World PLC is a United Kingdom-based online electrical retailer. The Company offers major and small domestic appliances and a range of mobile phones, AV, consumer electricals and laptops. It also provides ancillary services such as the installation of new and collection of old products and offers product protection plans and customer finance. It serves the business-to-business market in the United Kingdom, providing electricals and installation services at scale. It also has a Waste Electrical and Electronic Equipment (WEEE) processing facility, ensuring customers' electronic waste is dealt with responsibly. Its official AO Outlet eBay store gives its customers the chance to make savings. It sells over 9,000 different electrical products on ao.com. It has three mobile brands: mobilephonesdirect.co.uk, affordablemobiles.co.uk and buymobiles.net. Music Magpie serves as its sales platform in the United Kingdom, across both musicmagpie.co.uk and its respective mobile applications.

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
YesYes-Yes---

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
3/31/20253/31/2024Yes----

Industries
SIC Code Description
5722 Household appliance stores
8741 Management services

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Non-Executive Independent Chairman of the Board Geoffrey I.Cooper 70 7/1/2016 7/1/2016
Chief Executive Officer, Founder, Executive Director John C.Roberts 51 1/31/2019
Chief Financial Officer, Chief Operating Officer, Executive Director MarkHiggins 1/1/2025 7/1/2011
5 additional Officers and Directors records available in full report.

Subsidiaries
Business Name Address City State/Province Country
ELEKDIRECT LIMITED 5A THE PARKLANDS LOSTOCK UK
AO MOBILE LIMITED AO PARK 5A THE PARKLANDS LOSTOCK UK
ELECTRICAL APPLIANCE OUTLET LIMITED AO PARK 5A THE PARKLANDS LOSTOCK UK
9 additional Subsidiary records available in full report.

Business Names
Business Name
AO
AO B2B Limited
AO Business Limited
26 additional Business Names available in full report.

General Information
Number of Employees: 2,834 (As of 3/31/2024)
Outstanding Shares: 580,303,475 (As of 3/31/2025)
Stock Exchange: LON


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Thursday, July 17, 2025