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Heart of Brands AB
Brunnsgatan 6-8
Phone: (8) 871-81250p:8 871-81250 Stockholm, 111 38  Sweden Ticker: HOBBHOBB
This company is no longer actively traded on any major stock exchange.
Business Summary
Heart of Brands AB (HOB) is a Sweden-based company engaged in the apparel and accessories sector in the Scandinavian market. Its operations include the establishment and marketing of trademarks, within such product categories as clothes, footwear, jewelry, accessories, as well as sports and leisure. The Company’s operations also include franchise-based activity. Heart of Brands has entered into a 10-year agreement with Fashion Brands Collections B.V. to market ELLE pret-a-porter collection in Sweden, Norway, Finland, Denmark and Iceland. The Company’s brand portfolio includes also POUR, Stylesnob, Pinko, Zetterberg Collection, Nina Ricci, Pierre Cardin, Pierre Clarence, Dormeuil, Fruit of The Loom, Gul & Bla and Puss & Kram.

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
-Yes-----

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
12/31/200912/31/2007Yes----

Industries
SIC Code Description
5699 Miscellaneous apparel and accessory stores
6794 Patent owners and lessors

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Chairman of the Board Carl-JohanTornell 8/21/2009 8/21/2009
Chief Executive Officer, Director LarsAgren 51 8/21/2009 8/21/2009
Director Jorn E.Aas 56 8/21/2009 8/21/2009
Director MagnusDanielson 8/21/2009 8/21/2009

Business Names
Business Name
Heart of Brands AB
HOBB

General Information
Number of Employees: 4 (As of 12/31/2007)
Outstanding Shares: 27,215,471 (As of 1/18/2010)
Shareholders: 1,000
Stock Exchange: STO


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Friday, July 21, 2023