LoveCrafts stitches plan for London listing


Online hobby retailer LoveCrafts.com has begun sounding out bankers over a London listing after sales of knitting and sewing supplies boomed during lockdown.

The platform is exploring a stock market float, or a private fundraise from institutional investors, to help bankroll an international takeover spree.

It is the latest in a long line of technology-backed firms to eye a listing this year,with furniture seller Made.com and takeaway app Deliveroo also going public in the UK. LoveCrafts offers users the chance to share design techniques and pictures as well as buying yarn, patterns, needles and craft books from its online store.

Orders from new customers rose 166pc between March and November last year as stay-at-home workers got hooked on crafting.

The company is mulling a float after it secured $22m (£16m) from investors and lenders in January to buy American rival WEBS, the owner of the largest online knitting store, yarn.com.

The takeover made LoveCrafts a leading player in America and accelerated its attempts to take a larger slice of the $100bn arts and crafts market. Edward Griffith, founder and chief executive, said LoveCrafts wanted to build on its American swoop with more deals.

He said: “We have got to a level of growth that has been accelerated by the pandemic by two to three years.

“We are on a different level now and we expect that to continue. The consensus is that of people who have tried these channels during this difficult period, most will stick with them.”

LoveCrafts is poised to record revenues of more than £60m in the current financial year, with the pandemic-induced rise in demand helping it become profitable in recent months.

The company is chaired by the media veteran Sir Peter Bazalgette.


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